Founded in 2012, 8Degrees runs 3 casual dining outlets in Singapore serving Taiwanese dishes. Always aiming for authenticity, the owners want to share with Singaporeans their love for Taiwan. Fans of Jay Chou may also like to know that its name was inspired by his album The Eight Dimensions. Its Serangoon outlet is even decorated with Jay Chou lyrics and merchandise!
Jarvis could use Advocado’s wide range of rewards mechanisms to design a custom membership programme that suited 8Degrees well. Moreoever, Advocade, Advocado’s automated messaging feature, was an especially effective tool.
Once members signed on and provided some of their contact information, Advocado’s system could shortlist members based on certain criteria. These members would be sent messages that included links offering them discounts, reminding members to visit more often and making them feel appreciated.
“[Our membership program] is a win-win; it’s also good for our loyal customers.”
-Jarvis, Head of Operations and Marketing Manager, 8Degrees-
“I think that no feedback is good feedback; we’re glad it’s working smoothly for the customers..”
Head of Operations & Marketing Manager, 8Degrees
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