JuJu & Cafe Bakeaholic

JuJu & Cafe Bakeaholic

"All the customer data is in one place. It's easy for us to know our customers."

JuJu & Cafe Bakeaholic centralise customer data using Advocado

About JuJu and Cafe Bakeaholic

Charmaine Hui started Cafe Bakeaholic in 2020, as the COVID-19 pandemic prevented her from pursuing her masters degree and turned her towards baking as a hobby. Not long after, she opened a physical cafe in Singapore serving both Western and fusion dishes. JuJu is her latest venture into Singapore’s F&B scene, which serves Hong Kong-inspired mains, as well as snacks and drinks imported straight from Hong Kong.

At a Glance

With Advocado, JuJu and Cafe Bakeaholic achieved the following results:

  • Data centralisation for both brands brings better benefits to regular customers.
  • Increased customer enrolment and return visits.
  • >1,200 members enrolled just within 4 months.
  • 51% customers return to redeem the "Welcome Voucher".

The Objectives

  • Rainnie, the operations manager for both JuJu and Cafe Bakeaholic, noted that the previous rewards system for customers was rather basic. Customers presented a physical VIP card to the cashier, who gave a 10% discount on their total bill. She wanted to find a CRM system that helped them engage their customers, and give more rewards to loyal customers.

Advocado's digital setup helps JuJu and Cafe Bakeaholic to track the success of their promotions, while also making memberships easier for their customers.

Rainnie finds Advocado a great improvement on their physical card due to the digital system being more convenient for both themselves and the customers. The cafe teams can now track customer reengagement through the Reports feature Advocado provides, so they have information on what campaigns customers prefer. Rainnie liked that the wide range of rewards functions means that they have more options for customer rewards. 

 

Customers also preferred Advocado as they can easily sign up for a membership account through QR codes instead of having to carry a VIP card around. They can also check how many rewards they have left on their account, so that they can best utilise the promotional offers they receive.

“The database is the best [feature] among all of them…once [the information from the two brands] was linked, it was so much easier for me.”

-Rainnie, Operations Manager, JuJu and Cafe Bakeaholic-

What Our Merchant Said?

“They’ll come back more often to utillise their discounts.'”

Operation Manager, JuJu and Cafe Bakeaholic

-Rainnie-

JuJu and Cafe Bakeaholic has all the information they need to engage their loyal customers at their fingertips with Advocado.

  • Within a month, Advocado's customer support team set up a membership programme for JuJu and Cafe Bakeaholic. Since the system supports two brands on one membership programme, Rainnie found that members who previously only patronised JuJu or Cafe Bakeaholic now visit both brands due to greater brand recognition.
  • The loyalty points they provide to members also encourages repeat visits, since members want to gain the discounts associated with loyalty points.
  • Since members provide their information while registering online, the cafe teams now have a convenient database of information which they can use to reach out to loyal customers. The customer segmentation feature means that they can target their offers to certain types of customers, and the marketing automation bot Advocade helps them to promote these offers through phone messages.
  • In short, better knowledge of their customers means that JuJu and Cafe Bakeaholic are gaining more loyal customers and more engagement with their brands.

Click here to join JuJuZen x Cafe Bakeaholic Membership

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