Carv Butchery

Carv Butchery

"Our previous CRM was very basic. We switched to Advocado because it was market-ready with a full suite of features."

Carv Butchery wins customers with Advocado's proprietary Loyalty Engagement Wheel Framework

About Carv

Founded by Shin Wong, Suzy Tay, Melody Low, and Trip Lim, Carv is an artisanal butchery located in the Toa Payoh neighbourhood of Singapore. The meats and seafood they offer are free range and all-natural. They also provide cheeses and wines, with their in-house chef hand-crafting butter and take-away gourmet meals as well.

At a Glance

With Advocado, Carv Butchery achieves the following results:

  • Easy-to-use all-in-one system for Loyalty, CRM and consumer engagement.
  • Winning happy customers with targeted promotions.
  • The birthday treats campaign solely bring >22% members back every month.
  • Swiftly turning members into Brand Advocates with Advocado's proprietary Loyalty Engagement Wheel Framework

The Objectives

  • Shin was dissatisfied with her previous CRM system. It solely allowed her to provide discounts to walk-in customers. Moreover, the data it provided only focused on her goods and not her customers. She was searching for a CRM system which could be easily set up and used, and allowed her to reward her customers in various ways.

Advocado was ready to go with its incredible set of features, allowing Carv to get started straight away.

Shin appreciates Advocado’s full suite of functions, ranging from customer rewards to marketing outreach. She no longer feels limited with regards to how she can design promotions, since Advocado has so many options for customer loyalty. 

 

She especially likes the reports and the customer segmentation functions, which gives her insights into Carv’s customers and allows her to create targeted offers to keep them coming back. Advocado provides her with up-to-date information on not just the makeup of the membership base, but but also the rate at which customers utilise promotions.

“I didn’t want a proprietary CRM system when there’s an off-the-shelf solution that works just as well for me.!”

-Shin, C-founder, Carv Butchery-

What Our Merchant Said?

“Having a membership is a win-win for both the customer and me!”‘

Co-founder, Carv Butchery

-Shin-

Carv now has a greater range of options in how they reward their loyal customers.

Carv has been able to use Advocado's Loyalty Engagement Wheel framework to generate more revenue. This framework, specially designed for F&B outlets, consists of three steps: Reward, Know, and Engage.

  • Reward: Within a month, Shin set up a new tiered membership programme with Advocado, providing cashback and vouchers to loyal customers. Registration of new members is smooth, and she was able to import the data of existing members from her previous database. Carv's customers feel acknowledged, and appreciate the perks they receive.
  • Engage: Advocade (Advocado’s marketing automation bot) makes re-engagement of Carv’s customers even easier for Shin. Using the information customers have provided, she has programmed Advocade to send out vouchers a few days before their birthday month as a gift. Carv's customers can thus redeem their rewards easily, and their sense of brand loyalty will be strengthened.
  • Know: Shin regularly uses the customer segmentation function to understand what offers customers appreciate the most, as well as how frequently they patronise Carv. With this information, she can better design promotions that will appeal to her customers.

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