Diamon Kitchen

Diamon Kitchen

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Nanta BBQ eliminates operational burden by digitalising Loyalty with Advocado

About Diamon Kitchen

Diamond Kitchen operates 2 outlets in Singapore serving homestyle Chinese cuisine. They serve a variety of dishes, but their speciality lies in preparing live seafood. Families looking for traditional Cantonese dishes in a comfortable atmosphere should definitely pay a visit!

At a Glance

With Advocado, Nanta BBQ achieves the following results:

  • Thousands of dollars saved in printing costs for brochures and vouchers.
  • Quick and easy automatic data collection.
  • Ability to track voucher issuance and redemption.
  • Increased return visits due to personalised customer experience

The Objectives

  • Josh, the CEO of Diamond Kitchen, realised that his business had no digital database of frequent customers. Previously, customers provided email addresses and phone numbers on physical feedback forms, and the staff would inform them about promotions or holiday specials manually. He needed a more efficient way to store the information of regular patrons, especially as the customer base grew.

Advocado allows Josh to gain insight into Diamond Kitchen's customer base in just a few clicks.

Once Diamond Kitchen digitised their customer database with Advocado, Josh noted that he could access membership data “at a glance”, especially appreciating the ability to see “how many new signups there are daily or weekly”. Additionally, using Advocado’s Reports function, he could analyse Diamond Kitchen’s customer base much easier as compared to before. The system aggregates important information like gender, age and frequency of visits, allowing him to get a birds-eye view of the customer base instead of sifting through individual forms. Furthermore, Josh appreciates Advocado’s competitive pricing, as well as the fact that the Advocado team assisted Diamond Kitchen with creating marketing collateral to promote his new membership programme.

“”It’s easy for me to see at a glance everything on the dashboard.””

-Josh, CEO, Diamond Kitchen-

What Our Merchant Said?

“I can finally put a number to the number of people interested in our membership…as the number grows, it’s heartening to see.”

CEO, Diamond Kitchen

-Josh-

Diamond Kitchen can now encourage the growth of their customer base with ease.

  • Josh was pleased that using Advocado, Diamond Kitchen can put a concrete number to their membership base, which was their "primary purpose" behind choosing Advocado.
  • He also realised that transitioning to a digital membership system made it "a lot easier on the staff", since the time contacting frequent patrons can now be put to other use. Beyond simply understanding Diamond Kitchen's membership base, Josh shared that Diamond Kitchen was going to use Advocade, Advocado's automated messaging feature, to reach out more actively to members and encourage revisits.
  • All in all, Josh felt that the digitisation of his customer base using Advocado was useful to his business.

Click here to join the amazing Nanta BBQ Membership and get rewarded!

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