The Objectives
- Chef Daniel needed to find a fuss-free, fast and reliable way to reach out to customers and encourage repeat visits.
Kumo launches 3-tier membership program in just 2 weeks with Advocado
About Kumo Japanese
Founded by Daniel Chong, Kumo Japanese Dining is a restaurant in Alexandra Central Mall offering delicious Japanese cuisine, preparing all their dishes onsite with quality ingredients.
At a Glance
With Advocado, Kumo Japanese Restaurant sees the following results:
- Efficient launch of 3-tier membership program on a tight timeline
- Easily enrol members and track rewards
- Aquired about 2,500 members for their outlet just within 5 months of launch
- Meaningful engagement with marketing automation
Advocado provided Daniel with simple and easy tools to reach out to his customers.
A friend of Daniel’s recommended Advocado to him, since they were happy with their experience as a user from the consumer end. Now that he has adopted Advocado, Daniel is also quite pleased with his experience as a merchant.
Daniel appreciates the support from Advocado’s customer success team in helping him integrate Advocado into his business. They helped to design Kumo’s membership programme, produce publicity material, as well as train Kumo’s staff to use the system.He also likes the fact that Advocado has multiple ways to reach out to his customer base.
“It’s very fun, actually, to play around with the system and see what you can do”
-Daniel, Owner, Kumo Japanese Dining-
What Our Merchant Said?
“The Broadcast feature sends a one-off message blast that his team uses to promote Kumo’s new deals, while Advocade is an in-house marketing automation bot that his team programmes to send out birthday benefits to members'”
Owner, Kumo Japanese Dining
-Daniel-
Kumo now has a easy way to keep track of and reengage their customer base.
Within just 2 weeks, Advocado helped Kumo to launch their 3-tier membership programme, with different linked benefits for each tier. Daniel noted that many customers mentioned the programme’s benefits to staff, appreciating their engagement with his restaurant.
“The QR codes on the standees,” he says, “make it very easy for them to sign up.” Within only 5 months, the restaurant has attracted a sizeable number of members, and Daniel plans to continue looking for new ways to use the system.
Click here to join Kumo Japanese Membership now!
“When customers see the QR code, they’ll just scan it by themselves. I don’t need staff to guide them how to do it.”
-Daniel, Owner, Kumo Japanese Dining-
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