Nanta BBQ

Nanta BBQ

"Previously we did everything by paper...but you all simplify and automate everything."

Nanta BBQ eliminates operational burden by digitalising Loyalty with Advocado

About Nanta BBQ

Founded in 2014, Nanta BBQ is a Korean barbeque restaurant in Singapore’s Novena neighbourhood. Run by a native Korean who now calls Singapore his home, it aims to give Singaporean customers a taste of current culinary trends in Korea. It’s specialty dishes include its Cheese and Spare Pork Ribs, which are a favorite amongst it’s younger customers.

At a Glance

With Advocado, Nanta BBQ achieves the following results:

  • Thousands of dollars saved in printing costs for brochures and vouchers.
  • Quick and easy automatic data collection.
  • Ability to track voucher issuance and redemption.
  • Increased return visits due to personalised customer experience

The Objectives

  • Previously, Nanta BBQ gave physical brochures and vouchers to its customers as part of its loyalty programme. However, it not only confronted high printing costs, but staff had the extra responsibility of distributing the promotional material to customers. Nelson, Nanta's Operations Head, wanted to reduce operating costs while giving a better customer experience to regular patrons.

Advocado helped Nanta BBQ to digitise their manual loyalty programme, easing the burden on the restaurant and their customers.

Since Advocado is a CRM software, all promotions can be carried out online with just a click of a button. Not only has it simplified the implementation of promotional deals, it has also cut down on costs since there is no need for printed material. Nelson also shared that tracking the effectiveness of rewards was easier since transactions involving promotional deals can be shown using Advocado’s Reports function. 

From the customer perspective, Nelson also noted that the process of receiving and redeeming promotions was streamlined, since vouchers were easy to lose and they needed to be physically brought to the store. With Advocado’s digital vouchers that are accessed online, customers can check their rewards balance easily.

“Previously we did everything [on] paper…but [Advocado] simplif[ies] everything.”

-Nelson, Supervisor, Nanta BBQ-

What Our Merchant Said?

“I am quite confident in my skills to recognise customers but sometimes [there are] just [so] many [of them]…Now, as long as we get their information, it is very easy to recognise them.”

Supervisor, Nanta BBQ

-Nelson-

Nanta BBQ now has an effective rewards programme which helps them serve their customers better.

  • Within about a month, Advocado worked with Nanta BBQ to set up a free membership programme to encourage repeat visits from loyal patrons.
  • Nelson particularly favors this feature among Advocado's wide range of options as easy customer registration makes for better customer service.
  • With a reliable record of who has recently visited the restaurant, Nelson can serve repeat customers to the best of his ability instead of just having to rely on his memory. All in all, Nanta BBQ digitising its loyalty programme has led to better outcomes for both the staff and the customers.

Click here to join the amazing Nanta BBQ Membership and get rewarded!

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