
The Challenge
- It was difficult for Sauté-san to engage their customers even when there were great rewards for them. Everything was done manually. Sauté-san had to deploy 1 staff to manually wish every customer on their birthdays. This process was not only slow and costly, but there were also chances of human error.
- On top of automation, Sauté-san sought a system that could track the success of their campaigns and promotions, so that they know what actually works.