So, you have finally created the perfect loyalty program–one that will keep your members loyal for years to come. Congratulations!
But now what?
What should be the next steps to take after you have a loyalty program in place?
Don’t worry, we’ve got you covered.
In this article, we are going to discuss the four crucial steps that you should take if you want to make your loyalty program a success:
Read ahead for our best tips!
Your first step after creating your loyalty program should be to enroll customers into it. Attracting members to your program is a crucial step, making them stay is even more difficult.
Most people have little to no patience when it comes to things like loyalty programs. We know it’s sad, but it’s reality.
People don’t stick around for a long time if they don’t get quick results and value for their time.
No one wants a membership that adds no value to their life. So, as soon as you enroll customers into the loyalty program, make sure they see the usefulness of it.
Create the best first impression because it goes a long way. Make them familiar with the things the program offers. In the Business World, this is called ‘Member Onboarding’.
An ideal member onboarding process should be able to successfully do these two things.
The onboarding process should make the customers want to enroll in your program. They need to see why it’s relevant to them and what value it adds to their lives.
The customers don’t have much patience and they are quick to abandon such programs. So your member onboarding process should be quick, easy and engaging.
Customers should have all the information about your loyalty program easily available to them. Apart from that, tutorials, informative videos, and a helpful support system also help in increasing the chance of them sticking with your program.
Promoting your loyalty program is the most important and crucial step. You have a loyalty program but your target audience isn’t going to get aware of it automatically.
You will need to make your program visible to them. Here is how you can do it:
Now that you are ready with the rewards for your loyal customers, prepare attractive banners, posters or standees and display at the places so that everyone can read. They can be placed at the entrance of the shops, on the tables of a café, in the trial rooms of clothing stores, and common display places in the mall, near the cashier, etc.
Include the information about the rewards and membership on your website. This is a must have, as in today’s digital world, customers visit the website first before visiting your store.
Create online campaigns to promote the loyalty program. Almost everyone is present on social media today, so take advantage of it. Make Instagram and Facebook pages and reach out to your target audience. Run paid ads on various online platforms.
Remember, you don’t only need to promote the program but you need to do it in the right way – which is, your customers should know about their rewards from every channel.
People are so busy with their lives that they often forget about various things. And you don’t want your loyalty program to be one of those things.
So make sure that you keep reminding them about the rewards and benefits they are getting from your loyalty program. This can be effectively done by sending occasional emails, organizing webinars, creating campaigns, etc.
Specially in Singapore, the channel that is very effective in bringing customers back is SMS. Read more about the effectiveness of SMS Marketing here.
Now, it’s very important to not overdo it. You don’t want to bother them constantly and appear as annoying. But make sure that you remind the members about their rewards periodically so that they don’t end up forgetting about them.
Lastly, make sure to create special offers and benefits once in a while for your permanent members.
This will help you in two ways, firstly, it will make the members feel privileged and special, and secondly, it creates a kind of an exclusive club that other people will also want to join.
In this way, you will be able to increase the member base as well as the popularity of your loyalty program.
Creating and managing a loyalty program is not a piece of cake. But if done in the right way, it will give you many profitable results in the future.
Planning the next steps to take after you have a loyalty program in place is a crucial decision.
We hope that this article was able to provide you some clarity on it.
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