Yum Cha engages customers with a variety of campaigns using Advocado.

About YumCha

Founded in 2000, Yum Cha operates 2 outlets in Singapore serving dim sum in a tea house environment. Their menu offers a variety of Chinese dishes, from traditional dim sum to modern dim sum creations and other dishes favoured by Singaporeans. The marble tabletops and teak furniture complete the authentic tea house look, transporting customers away from bustling city life, evoking a sense of nostalgia.

At a Glance

With Advocado, YumCha saw the following results:

The Objectives

Advocado's features allowed Yum Cha to explore new options for promotions and better assess the effectiveness of their campaigns.

When searching for new CRM systems to use, Pamela, the general manager at Yum Cha, came across Advocado. She appreciated the competitive pricing as well as the wide range of options Advocado provided to run campaigns and attract customers. She noted that the automated messaging feature was particularly useful as it made it easier for customers. 


For instance, Yum Cha had been sending vouchers by mail, but the envelopes often got lost and people would never receive the benefits. With automated messaging, all the customer needs to do is to click on the link sent to them and they can access their discounts immediately. Pamela also liked that Advocado indicated the number of customers that redeemed the discount, so that it could make for more effective promotions.

“I think [the ability to send out messages] makes effective service recovery easier.”

-Pamela, GM, YumCha

What Our Merchant Said?

“I think the freedom to create [promotions] in the backend is something that I enjoy a lot.'”

GM, YumCha


Even after 5 years with Advocado, Yum Cha is still experimenting with the system features and finding new ways to optimise customer engagement.

Explore Other Happy Brands​

Take an inside look at our partnership with Happy Brands in exceeding their Customer Engagement, Marketing and Sales goals.

Seoul Garden

"Advocado's customer success team is fast and responsive. Everything we need is delivered very quickly"

Food & Beverages


"No matter which new outlet our customers go to, they easily enjoy the benefits of being a Nuodle member."

Food & Beverages

Coffee Hive Holdings

"Advocado is always improving. We value partners like Advocado who can grow with us in the long run."

Food & Beverages

Ready to start your adventure?

Have a chat with our experts to see if Advocado suits your business. You'll be amazed

Get started now!

Receive 50% Funding

Under the Productivity Services Grant when you sign up with Advocado today!

Supported by:

In Support of:

If you have any questions or enquiries, click on the whatsapp icon on the right to start chatting with us or

Reach us at:


Start Your Own Branded Loyalty Today!

The Loyalty CRM of Choice for
F&B & Retail